What I Bring to the Table
Founder mechanics, not marketing theory. Operating a $200M P&L plus a decade running my own business means I focus on driving pipeline, shortening sales cycles, and protecting margins.
Engineering-level depth. With a BS in Electrical Engineering and advanced training in Data Science, I go toe-to-toe with technical teams and connect complex architecture directly to business value.
Storytelling over corporate jargon. Ditching recycled B2B playbooks, I draw on cognitive framing, legal theory, and classic narrative structure to build messaging that wins enterprise decision-makers.
Where I Drive Immediate Value
AI-powered content production systems. I build automated workflows that turn complex engineering breakthroughs into high-converting collateral—demonstrated by producing 7 Distyl case studies on forward-deployed AI across Fortune 500 accounts.
Data-driven messaging flywheels. Treating positioning as a continuous experiment, I deploy AI systems that analyze live sales calls to rapidly test and refine core messaging—boosting lead quality by 25% and conversion rates by 15%.
Cross-functional launch engines. I construct end-to-end launch systems that align engineering, product, and cloud partners around major releases—demonstrated by leading GTM for Verily’s AWS multi-cloud expansion to drive enterprise adoption across Tier 1 pharma buyers.