HIPAA Compliant Product Marketing

Healthcare providers frequently use their phones to contact patients, creating concerns about privacy, professionalism, and HIPAA compliance. Through interviews with providers, I discovered that Doximity Dialer was a favorite among customers and proposed creating targeted content to highlight its value.

The short video series highlights the pain point of exposing personal phone numbers and demonstrates how Doximity Dialer solves this issue by offering HIPAA-compliant calling with masked phone numbers. 

We produced a short, engaging video (20-30 seconds each) designed for social media platforms (LinkedIn, Facebook, Instagram).
The video needed to: 

- Address user pain points: The frustration of exposing personal numbers.
- How Doximity Dialer helps in a plausible, relatable scenario.
- Include clear branding, concise messaging, and a strong call to action.

Awareness: Increased visibility of Doximity Dialer among healthcare providers, remarkably those unaware of HIPAA risks or seeking practical solutions.

Engagement: Target metrics such as: 50,000+ combined video views within the first 3 months. 5–10% viewer engagement rate (likes, shares, comments).

Conversions: Direct traffic and trial sign-ups via embedded CTAs or links, leading to a 15–20% increase in free trials or inquiries during the campaign period. Thought Leadership: Enhanced brand credibility by addressing a critical industry issue with a practical solution.