Webinar: Top 3 Custom Applications to Boost Patient Engagement

Caspio is a platform that enables fast and efficient development of custom applications.

With robust HIPAA-compliant database features, Caspio is a trusted solution for the healthcare industry—a key market for us. Our goal is to generate leads, establish thought leadership, build brand awareness, and educate our customers on the value of our platform.

The technical evangelist and I hosted a webinar to demonstrate how healthcare providers can leverage a low-code platform like Caspio to build custom applications tailored to any stage of the patient care pathway based on their specific practices and goals.

We first addressed the market needs, followed by a showcase of the platform's capabilities. To reach our target audience, we promoted the webinar on LinkedIn and Doximity and through direct outreach to healthcare prospects and existing customers in our database.

The webinar achieved meaningful results:

Engagement: 75 healthcare professionals registered, with 40% attending live, showing solid interest.

Lead Generation: We gained 35 new leads, including 8 qualified leads from healthcare organizations exploring low-code solutions.

Customer Activation: 5 existing customers expressed interest in expanding their use of Caspio.

Brand Awareness: The webinar promotion reached over 4,000 impressions on LinkedIn and Doximity.